As other retailers begin the gradual, tentative reopening process, Microsoft has announced that the vast majority of its retail stores will be permanently shut down. There are few examples, including flagships in metropolitan centers like London, New York City, Melbourne, and its own campus in Redmond, Washington.
Since then, Microsoft has written to make it clear that these few remaining sites will not be standard shops but “Microsoft experiment centers”—in essence a place to interact with products and take classes without the purchasing dimension itself.
“Microsoft Store reveals a new retail strategy,” says in a post, which optimistically refers to a fundamental change in a strategy to retail that the company had already noticed in its own brick and mortar game to compete with Apple.
It observes COVID-19 ‘s expected temporary closure, but, while the pandemic has certainly had an effect on this region, it probably lasted a long time. It closed its smaller specialty stores and kiosks in the United States in June of last year.
Microsoft to close all its shops indefinitely
The big decision partly explains why after the pandemic, Microsoft had yet to reopen a single store. Last week, Microsoft told that “the strategy is cautious and careful to re-open the Microsoft Shop, led by global data tracking, listening to public health and safety experts, and tracking local government restrictions.”
The Microsoft Store first appeared in 2009 and was closely related to the iconic retail playbook of Apple. With Windows, Xbox, and a collection of third-party PCs, each shop is an exhibit. Staff was well versed in everything from Windows to in-store conferences, seminars, customer care, and repairs.
The shops were closed, including Surface Book 3, Surface Go 2, Surface Earbuds, and surface headphones, before Microsoft’s last release period of hardware.
To retailers, it was another especially bad month.
Well recognized shops and commercial centers reported in June that the shoppers’ conduct is shutting thousands of locations and the pandemic is still crippling the underlying businesses.
June is a microcosm that impacts the retail industry with wider closures. Coresight Research said that in this year as long as the market demands for luxury goods and more people move to online shopping, up to 25,000 retail stores in the US are likely to close permanently.
The company expects closures to get worse this year and will this year set a new annual record. The record for closures in Corelight last year was 9,302.
“STORES” MICROSOFT CLOSING
The IT giant revealed on a blog post-Friday that Microsoft is closing its retail stores “Shop.”
In Durham on Southpoint Streets, a Microsoft Store was involved. Nevertheless, during the COVID-19 pandemic, the retail store was closed there and elsewhere.
E. CHEESE CHUCK
The party has ended in about 45 positions for Chuck. Its CEC Entertainment parent company submitted bankruptcies which resulted in closures at some of its entertainment centers.
Following the sales, the business will have about 500 locations in the business.
Last week the 85-year-old manufacturer of vitamins and dietary supplements filed bankruptcy, with the result that 1200 shops in the United States were closed down.
The debt-loaded company will continue to operate but is diminishing. Next year GNC is expected to shut down up to 20% of its 5,800 retail outlets, which will hit 1,200 sites in the United States. And in 1,200 new Rite Aid locations, GNC markets its goods.
With just two years of service, Gap ‘s male athletic brand is shut down. While primarily online, apparel from Hill City was sold in a few Athleta stores of the company.
Gap also said it “leverages the shapes and suits of Hill City in its other brands, starting with the Banana Republic and creativity into the future of men’s wear.”
In addition to closing down 250 outlets in May following its bankruptcy filing, the troubled department stores reported a further closure of 13 stores in June.
A 118-year-old shop battled with the pandemic to overcome a decade of poor decisions, management turmoil, and negative industry patterns.
On June 10th, Zara’s Spanish owner and other affordable fashion brands announced that in the next two years, there will be as many as 1200 stores.
The name of the parent company may not be identified immediately, but its brands are. On June 9, owners of Kay Jewelers, Zales and Piercing Pagoda revealed that, after the pandemic has closed, at least 150 stores with their various brands will not reopen.
In addition, Signet said that by the end of the month it would close “at least another 150 stores.” There are around 3,200 global locations in the Bermuda-based business. Savings of over $100 million will come from closures